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(Commercial Development Manager, ICT Business Development Manager, Sales Development Manager, Head of Business Development)
Sales & Marketing
Salary
€55,000 - €110,000/yr
Level
Senior
Outlook
Growing
Sector
Sales & Marketing
As a Business Development Manager you identify and pursue new commercial opportunities that grow your organisation's revenue and market presence. You research potential clients, build relationships with decision-makers, and negotiate contracts and partnership agreements on behalf of your employer. Day to day you analyse market trends, monitor competitors, and work closely with sales, marketing, and product teams to shape the company's growth strategy. You may also manage a pipeline of prospects using CRM systems and present proposals to senior leadership. In an Irish context this role is common across technology firms, financial services, professional services, and the broader ICT sector.
Listen: a day as a Business Development Manager
You arrive at your company's Dublin office just before eight-thirty, grab a coffee, and open Salesforce to check the status of your pipeline before the day gets away from you. You have fourteen active prospects at various stages, and you flag two that have gone quiet for over two weeks. Before the morning stand-up with the sales team at nine o'clock, you skim a LinkedIn Sales Navigator alert about a mid-sized logistics firm in Cork that recently announced an expansion — exactly the kind of trigger event that signals they might need your company's software platform. The stand-up runs twenty minutes. You update your colleagues on a proposal you submitted to a financial services firm on Merrion Row last week and agree to chase them for a decision by Wednesday. Afterwards you spend an hour drafting a tailored pitch deck for the Cork prospect, pulling in case studies and pricing information that marketing prepared last month.

Career Advice on becoming a Business Development Manager by Alan C (Full Version)
icould career stories
Some videos were filmed in the UK. The work itself is the same, but the exams, qualifications and pay they mention are British — we include them so you get a feel for the job.
Most Business Development Manager roles in Ireland require a Level 8 Honours Bachelor degree in Business, Marketing, Commerce, or a related field from a university or technological university such as TU Dublin, UCD, or University of Galway. Relevant degree titles include Business Studies, Marketing, International Business, and Management; programmes with a strong sales or strategy component are particularly valued. A Level 9 Masters in Business Administration (MBA) or Marketing can strengthen your prospects, especially for senior positions. Some professionals reach this role through a strong sales track record, having started at Level 6 or Level 7 and progressing through industry experience rather than a postgraduate qualification. PLC courses in Business or Marketing at Level 5 can provide a stepping-stone into entry-level sales roles from which you can work upward. There is no statutory professional registration body for this occupation, though membership of bodies such as the Sales Institute of Ireland or a Chartered Marketing qualification can add credibility.
Many Business Development Managers begin their careers in junior sales, account management, or marketing roles, building practical experience in client-facing work before stepping into a development-focused position. After several years as a Business Development Manager, you might progress to Head of Business Development, Commercial Director, or a VP of Sales role within a larger organisation. In Ireland's thriving technology and financial services sectors, strong performers can move into country manager or regional director positions covering the EMEA market. An MBA or executive education programme is a common step for those targeting senior leadership.
AI tools are automating significant portions of the prospecting process, using predictive analytics and lead-scoring algorithms to identify high-potential clients faster than traditional research methods allow. Business Development Managers increasingly use AI-powered CRM platforms to prioritise their pipeline and personalise outreach at scale, freeing up time for the high-value relationship work that remains human-led. However, the core skills of negotiation, stakeholder trust, and strategic judgement are difficult to automate and will continue to distinguish strong performers. Professionals who embrace AI tools as productivity enhancers, rather than viewing them as a threat, are likely to become significantly more effective in this role.
→ Business Development Manager (Current role)
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Organisations in Ireland that employ people in this occupation.
Dublin City Centre
Drive new enterprise client acquisition across EMEA markets
Barrow Street, Dublin 4
Develop partnerships and grow advertising revenue across Irish market
Dublin and Belfast
Win new IT services contracts and grow technology consulting pipeline
East Point Business Park, Dublin 3
Support Irish companies to develop export markets and commercial opportunities
Blackrock, Co. Dublin
Pursue new enterprise SaaS clients globally from Irish HQ
Eastpoint, Dublin 3
Grow cloud technology sales pipeline across European business accounts
Limerick and Cork
Develop commercial partnerships supporting utility infrastructure growth
Grand Canal Dock, Dublin 2
Build consulting and outsourcing relationships with major Irish enterprise clients
Killorglin, Co. Kerry
Develop fintech and financial services partnerships across international markets
Leopardstown, Dublin 18
Grow cloud and software revenue through strategic partner and client development
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