Marketing Executive

As a Marketing Executive you plan and deliver marketing campaigns that raise awareness of your organisation's products or services among target audiences. Your day-to-day work involves conducting market research, producing content for digital and traditional channels, coordinating with creative teams, and monitoring campaign performance using analytics tools. You track key performance indicators such as website traffic, conversion rates, and return on ad spend, and use this data to refine your approach. You typically collaborate with sales teams, external agencies, graphic designers, and senior marketing managers, and may report on results to management on a regular basis.

Leaving Certificate subjects such as Business, Economics, English, and a modern language provide a strong foundation for marketing. The most common route into this role is a Level 8 Honours Bachelor degree in Marketing or Business with Marketing, offered at institutions such as DCU, TU Dublin, University of Limerick, UCC, and University of Galway; entry is through the CAO and points requirements vary by institution and year. A Level 7 Ordinary Bachelor or Level 6 Higher Certificate in Business or Marketing from a technological university is also a recognised pathway. Alternatively, a QQI Level 5 or 6 PLC course in Marketing, Advertising or Digital Marketing at a College of Further Education can provide entry to higher education programmes or direct employment. Professional development through the Marketing Institute of Ireland (MII), including its Postgraduate Diploma or Chartered Marketer programme at Level 9, is valued for career progression.