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Advertising Assistant
(Publicity Assistant, Advertising Campaign Assistant, Advertising Clerk, Marketing Assistant)
Sales & Marketing
Salary
€26,000 - €38,000/yr
Level
Operational
Outlook
Stable
Sector
Sales & Marketing
What does an Advertising Assistant do?
As an Advertising Assistant you support the day-to-day running of advertising campaigns within an agency or in-house marketing department. You handle administrative tasks such as filing documents, coordinating schedules, and communicating with clients and creative teams across email, phone, and digital platforms. You assist managers and account executives with the practical implementation of advertising plans, whether for print, broadcast, outdoor, or online media. You may also contribute ideas to campaign content, carry out business research, and help prepare presentations or campaign reports for clients.
A Day in the Life
Listen: a day as an Advertising Assistant
You arrive at the agency's open-plan office in Dublin city centre at half eight, grab a coffee, and open your inbox. There are already a dozen emails from yesterday afternoon — a client query about a billboard booking in Cork, a proof approval request from the print supplier, and a reminder from your line manager about a campaign report due by end of week. You log everything into the agency's project management system, flag the urgent items, and forward the proof to the account executive before the morning briefing at nine. The briefing lasts about twenty minutes. The account team runs through live campaigns, and you take notes, updating the shared campaign tracker on Google Sheets. Your manager asks you to ring the outdoor media company to confirm the installation date for a series of bus-shelter posters in Limerick. You make the call, note the confirmed date, and send a follow-up email so there is a written record.
Videos about Advertising Assistant
Career Advice on becoming an Advertising Manager by Nicky S (Full Version)
icould career stories
Some videos were filmed in the UK. The work itself is the same, but the exams, qualifications and pay they mention are British — we include them so you get a feel for the job.
Required Education
A Leaving Certificate with subjects such as Business, English, and Art is a useful foundation for this role. Many advertising assistants enter the field with a QQI Level 6 award in Marketing, Advertising, or Communications from a PLC course at a College of Further Education, which is the typical minimum route. Alternatively, a Level 7 Ordinary Bachelor or Level 8 Honours Bachelor degree in Marketing, Communications, or Media Studies from institutions such as TU Dublin, DCU, or Griffith College can strengthen your prospects. Short courses in digital marketing, social media management, or content creation also add considerable value at the entry level. No statutory professional registration is required for this occupation, though membership of the Marketing Institute of Ireland is respected within the industry.
Required Skills
Career Perspective
Most advertising assistants begin in a support role within an agency or an in-house marketing team, gaining hands-on experience across campaign administration and client liaison. With two to three years of experience and a growing portfolio of work, progression to an Account Executive or Junior Campaign Manager role is typical. Further advancement can lead to roles such as Account Manager, Brand Manager, or Digital Marketing Strategist, often supported by additional qualifications such as a Level 8 or Level 9 award. Senior professionals in Irish agencies can move into creative direction, agency management, or specialist areas such as media planning or data-driven marketing.
AI Impact on the job
AI tools are increasingly used in Irish advertising to generate initial copy drafts, personalise digital ad campaigns, and analyse audience data at scale, which is changing some of the more routine administrative tasks an advertising assistant would previously have handled manually. Assistants who can use AI-powered platforms for content generation, performance tracking, and market research will find their output and value to employers increases. However, the relational and creative aspects of the role — client communication, campaign ideation, and brand storytelling — remain distinctly human contributions. Staying up to date with AI marketing tools and understanding their ethical use is becoming an expected part of professional development in this field.
Career Ladder
→ Advertising Assistant (Current role)
Related Studies
Employers in Ireland
Organisations in Ireland that employ people in this occupation.
Dublin 2
Supports account teams executing multi-channel advertising campaigns for clients.
Dublin 2
Assists media planners and account executives on national advertising campaigns.
Dublin 2
Coordinates schedules and client communications across creative advertising projects.
Dublin 2
Provides admin and campaign coordination support within a global creative agency.
Dublin 1
Assists advertising sales team managing print and digital ad bookings.
Donnybrook, Dublin 4
Supports broadcast advertising operations and client scheduling across TV and radio.
Dublin 12
Assists account managers with outdoor advertising campaign logistics and client liaison.
Dublin 2
Coordinates day-to-day admin and creative team communications on advertising projects.
Dublin 4
Supports account and creative teams on national and international ad campaigns.
Dublin 2
Assists digital advertising campaigns blending technology, data, and creative services.
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