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Duration

4 years

Level

Bachelor

Outlook

Growing

What will you learn?

A Communications degree gives you a thorough grounding in media production, public relations, journalism, digital content creation, and strategic communication. You explore how messages are constructed and circulated across print, broadcast, and online platforms, developing both critical and practical skills. Modules combine theory — media law, communication ethics, audience research — with hands-on studio and newsroom work. Many programmes include a Erasmus exchange semester and a compulsory work placement with a media outlet, PR agency, or corporate communications team. A typical week might involve writing press releases, editing video packages, attending lectures on media policy, and producing content for a student publication or podcast.

Required Education

Entry is normally through the CAO with a Leaving Certificate, requiring at least six subjects including English at Higher level, which is essential for most programmes. CAO points for Communications at DCU and TU Dublin are typically moderate to high, reflecting strong demand for these courses. Higher-level subjects in Irish, History, or Media Studies are useful preparation, though not always mandatory. QQI Level 5 or 6 FET awards in Media, Journalism, or Communications can provide a progression route into Year 1 or directly to Year 2 in some institutions. Mature applicants (aged 23 or over) may apply through the mature-student CAO route and are generally assessed by interview and portfolio. HEAR and DARE access schemes are available at both DCU and TU Dublin for eligible applicants.

Core Subjects

Career Prospects

The communications sector in Ireland is competitive but has shown consistent demand, particularly in digital and corporate communications roles as organisations invest heavily in content and reputation management. Graduates from DCU and TU Dublin benefit from strong placement networks and industry links built up over many years. Starting salaries typically range from around €27,000 to €35,000, with experienced PR managers and senior communications professionals earning €50,000 or more. The breadth of the degree means graduates are also well placed to move into marketing, policy, or media research roles.

Impact of AI on this program

Artificial intelligence is reshaping content creation, audience analytics, and media monitoring tools that communications professionals use every day. Graduates will be expected to work alongside AI-powered platforms for tasks such as press release drafting, SEO optimisation, and social listening, making digital literacy increasingly central to the role. However, strategic thinking, relationship management, ethical judgement, and creative storytelling remain distinctly human competencies that AI cannot readily replicate. Communications programmes are beginning to incorporate AI ethics and algorithmic media modules to prepare students for this evolving landscape.

Where can you study this?
Verified 2 days ago

Dublin City University

Dublin

400-500 points*

TU Dublin

Dublin

300-390 points*

University of Galway

Galway

390-470 points*

University of Limerick

Limerick

360-440 points*

MTU Cork

Cork

290-370 points*

Atlantic Technological University (ATU) Sligo

Sligo

260-340 points*

South East Technological University (SETU) Waterford

Waterford

270-360 points*

CAO points (indicative): 260-500 (2024)

* Indicative only: CAO points change every year. Always check the current points on cao.ie and with the institution.

How to apply

Applications for undergraduate BA (Hons) Communications programmes in Ireland are made through the CAO (cao.ie) with a closing date of 1 February for standard applications. Entry requirements typically include Leaving Certificate with a minimum of six subjects including specific grades in English.

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