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Communication & Media
Duration
1 years
Level
FET
Outlook
Stable
This course gives you practical skills in writing persuasive, engaging content for digital and print media. You learn how to craft copy for websites, social media, email campaigns, blogs, and advertising, as well as developing a strong understanding of brand voice and tone. Modules cover SEO writing, audience research, and editing, alongside the business side of working as a freelance writer or within a marketing team. A typical week involves writing briefs, peer critique sessions, and research tasks. You build a professional portfolio throughout the course, which is essential for entering the industry. Some programmes include work placement with agencies or in-house marketing departments.
Entry typically requires a Leaving Certificate, with a minimum of five passes including English, which is central to the course. Higher Level English is strongly recommended and demonstrates the written communication ability expected. Points demands are generally low to moderate, making this accessible to a wide range of applicants. QQI Level 5 awards in Creative Writing, Media, or Marketing offer a strong progression route into this Level 6 programme. Mature students aged 23 or over may apply directly without standard Leaving Certificate requirements, and HEAR and DARE access schemes apply in participating colleges. Some ETBs may accept applicants based on interview or a writing sample rather than points alone.
Demand for skilled content writers and copywriters in Ireland remains steady, driven by the ongoing growth of digital marketing and e-commerce. Irish-based multinational tech and FMCG companies regularly recruit content professionals for both Irish and international markets. Freelance opportunities are plentiful, though building a client base takes time and a strong portfolio is essential. Graduates who combine writing skills with SEO knowledge and data literacy tend to be most competitive in the jobs market.
AI writing tools such as large language models are already widely used in content and copywriting, and this is reshaping the day-to-day work of writers in Ireland. Routine content generation tasks are increasingly automated, which raises the bar for human writers to add genuine creative thinking, strategic insight, and brand nuance. However, skilled copywriters who can direct, edit, and refine AI output — and who understand audience psychology — remain in demand. This course increasingly incorporates AI literacy so that graduates can work effectively alongside these tools rather than be replaced by them.
Providers and indicative points are curated with AI support. Always double-check with the institution itself.
How to apply
QQI Level 6 PLC courses in Content Writing and Copywriting are offered through ETB colleges nationwide and are applied for directly to the individual college or via fetchcourses.ie, not through the CAO. Entry typically requires Leaving Certificate or equivalent, and places are allocated on a first-come, first-served or interview basis depending on the provider.
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